We believe that more people and communities should realise the feeling of wellness and contentment from their home and surrounding area. To help achieve this, we pioneer affordable, functional, low energy and carbon neutral housing that’s designed around the needs of people and the community.

We partner with people and organisations including landowners, local authorities, housing associations, strategic land developers and individuals, to create value by delivering custom and self build projects on their land, whilst breaking away from the traditional housebuilding model.

Our values


We are driven by making lives better, providing homes that balance function, aesthetics and design around the needs of people.


We constantly explore new technology and ways of doing things, to deliver a better standard of home at a lower cost.


We are environmentally-conscious and we pioneer technology that enables homes to be as energy efficient and sustainable as they can be.


We use our years of knowledge and experience to deliver value and positive outcomes for our clients.


We engage with key stakeholders, the industry and custom-builders to develop a positive movement towards custom-build.


We wouldn’t be successful at all of these things if didn’t genuinely love what we do.

Our team

The team at Hugr Homes has a wealth of experience in planning, development and environmental consultancy. We want to use this experience to provide people with homes that meet their needs, not the commercial needs of the mass housing developers. The specialist team is led by founder and managing director, Joe Higginson.


Joe is an experienced Chartered Surveyor and has worked on numerous regeneration and residential projects across the north over the last 25 years.

He is unfailingly optimistic and is able to come up with innovative solutions to seemingly intractable development problems. Frustrated by the poor quality and lack of choice provided by the current housing market he sees custom build as a great way to give people the opportunity to live in the home of their dreams.

His experience and commercial acumen will be invaluable in helping you to design and build your own home.


The National Custom & Self Build Association (NaCSBA) was set up by network of companies and individuals with the aim of promoting Self-build and Custom Build as a form of housing delivery that can make a significant contribution to home building in the UK.

NaCSBA brings together developers, architects, planners, financial and warranty providers, manufacturers, Self-builders, community groups and local authorities to develop, share and promote best practice in self and custom build.